Approval of a Practice Facility Name
The Fee for a market name, or market name change, is $ 300.00 (+ GST).
The Veterinarians Act, s. 47 (2) (b), ‘Prohibitions regarding registration and use of titles’ and the bylaws, Part 3 – Accreditation and Naming, s. 3.23, ‘Definitions’ provides the authority for the CVBC to regulate the “use of a name” in any advertising, representation of a name such as on a sign or signage, or a bank account.
The bylaws, s. 3.24 (1), ‘Application for Facility or Practice Name’ and s. 3.25 (2), ‘Requirements’ provides authority to the Registrar to approve a facility or practice name, or name change, that is submitted by a CVBC registrant ‘in good standing’ as defined in the bylaws, Part 1 – Governance.
Specific requirements regarding the use of ‘Specialty’/’Specialist’, ‘After hours’, ‘Hospital’, ‘Emergency’, ‘Mobile’, ‘Ambulatory’, ‘Housecall’, or ‘Consulting’ in a facility or practice name are included in the bylaws, Part 3 – Accreditation and Naming, s. 3.26, ‘Restrictions’.
An important consideration under the bylaws, s. 3.26 (2), ‘Restrictions’ relates to misleading market names: A registrant must not allow a facility or practice to directly or indirectly lead the public to conclude that the practice or facility practice offers a veterinary service unless it does so. For example: it is important for a facility or practice that includes ‘Hospital’, ‘Clinic’ or ‘Service’ in its’ name to provide the client with a thorough description of care to be provided and when staff will be present prior to initiating treatment in the facility or practice when an animal is kept overnight.
If the Registrar denies a facility or practice name, or name change, the bylaws, s. 3.24(1), ‘General requirements’, allows the applying registrant to appeal the Registrar’s decision to Council without charge.
Until a facility or practice name, or name change, is approved a Registrant must not display an unapproved facility or practice name by any means of advertising/promotion or by any other means of representation such as may include a business cheque or through electronic media such as an email address, Facebook page, etc.
Practice Facility Name Application or Change Form